The 2024 Beijing International Motorcycle Exhibition(Motor China 2024) will grandly open on May 17th- 20th at the China International Exhibition Center (Shunyi Hall). The opening day is also a festival for Chinese motorcycle enthusiasts, “5.17 I Want to Ride”. The scale of this exhibition exceeds 100,000 square meters. About 500 outstanding domestic and foreign motorcycle industry-related brands and 120000+ visitors will participate in the exhibition, witnessing the annual international event of the Chinese motorcycle industry.

Motor China 2024 will feature the most advanced motorcycles and related products, along with the latest trends in motorcycle culture. It covers the entire industry chain content: vehicle (Motorcycle, New Energy Motorcycle, ATV, Customized Vehicle, etc.), motorcycle parts, riding equipment, repair and maintenance service, customization service, driving training, racing venues, lifestyle, etc.

Various activities such as the 2024 China Motorcycle Industry Development Forum, industry conferences, China Endurance, club gatherings, and safe driving training will also be organized during the exhibition, providing audiences with a professional platform to understand industry development, purchase products and technologies, and seek solutions.

Motor China 2024 will feature a wide range of exhibitors from both international and Chinese brands, including some well-known international brands such as Honda, Yamaha, BMW, Kawasaki, Piaggio, Ducati, Harley-Davidson, and Triumph. The local Chinese motorcycle manufacturers, such as Qianjiang, Chunfeng, Zongshen, etc. Other brands (Suzuki, Peugeot, Keeway-Group, BOSCH, etc.) will first appear at the Beijing International Motorcycle Exhibition. Are there any motorcycle manufacturers you are looking forward to?

Beijing International Motorcycle Exhibition is the only international large-scale professional motorcycle exhibition in China. It is an international, high-end, authoritative platform of the Chinese motorcycle industry, attracting numerous international motorcycle manufacturers, rider equipment, motorcycle parts, and other brands to participate, thus promoting the healthy development of motorcycle culture. It is highly sought after by global motorcycle enthusiasts, alongside the Milan Motorcycle Show, Cologne Motorcycle Show, and Tokyo Motorcycle Show.

Motor China 2023 was successfully held at the China International Exhibition Center (Shunyi) in Beijing on May 19-22. With the exhibition exceeding 70,000 square meters, 260 exhibitors and 100,000 visitors from all over the world gathered together. A total of 30 new motorcycle and product launches were held during the exhibition, and nearly 70 new vehicles were released. 1,278 journalists and Kols from more than 400 media took reports on the exhibition,and the number of online communication of exhibition topics reached 3 billion times.


The Super Cub’s engine, which was notably annoying to Mr. Honda in its two-stroke incarnation heard in Europe’s streets, was developed into a quieter four-stroke version. This engine eventually achieved 4.5 horsepower at 9,500 rpm, which was groundbreaking for its time. The design also featured a semi-automatic centrifugal clutch, which allowed for ease of use, especially for delivery services, since it could be ridden with one hand.

In terms of its structure, the Cub motorcycle had a steel frame with a continuous metal spar from the front forks to the rear mudguard, simplifying construction and maintenance. The plastic fairings, a first in motorcycle design, protected riders from the elements and hid the engine, contributing to a cleaner and sleeker look. The Super Cub was introduced to the world in 1957, and despite a tepid start due to Japan’s postwar recession, it went on sale in 1958 and gradually began to gain popularity.

A significant boost to the Super Cub’s reputation came from an outstanding customer service move by Honda. After receiving complaints about clutch issues, Honda staff, from executives to factory workers, used a holiday period to visit customers and repair their motorcycles for free. This act of dedication significantly raised consumer satisfaction and bolstered Honda’s reputation for standing behind its products.

The Super Cub’s popularity soared in Asia, particularly in countries emerging from colonial rule or those developing economically, where cars were often too expensive. The bike’s affordability, efficiency, and ease of maintenance made it an accessible mode of transport, drastically changing the mobility landscape across the region. It facilitated not just intercity travel but also created a revolution in the delivery services sector.

The Super Cub’s impact was such that Honda had to build a dedicated factory for its production in Suzuka, Mie Prefecture, modeled after the Volkswagen Beetle production line. The demand for the Super Cub was so high that once export and distribution issues were resolved, they sold as soon as they left the production line.

The Super Cub is likened to the Ford Model T and Volkswagen Beetle as an icon of 20th-century industry and transport. It featured a pressed steel monocoque chassis and was classified between a scooter and a motorcycle, sometimes referred to as a moped or scooter. The design was such that the 17-inch wheels gave it stability and an approachable appearance, while the semi-automatic transmission made it less intimidating for new riders.


Motor China 2023 Key Figures

1,226 motorcycles were displayed on site. On the first day of trade visitors and media, 30 new motorcycle and product launch events were held, and nearly 70 new motorcycles were released. BMW, ZONSEN, CFMOTO (ZEEHO), VOGE, KOVE, and TIMSUN held stunt competitions, test drives, and other outdoor activities.


What kind of stunning scenes will Motor China 2024 bring us? let us look forward to it.